PREPARE is a nonprofit organization whose mission is to help empower people to make their best case for parole. Their original website design was designed to support their existing programs and its attendees. Since COVID redefined in-person meetups and remote information accessibility, PREPARE stakeholders decided to redesign their website to better reach and educate their target users.
During a design hackathon event, I stepped up to be the lead UX designer on the team. I worked to redesign the organization’s website to meet their top goals: increase site traffic, increase donations, and sign-ups for getting involved in their programs.
I redesigned and delivered PDF files of the branding system, the website design system, and the site wireframes and templates for implementation. Watch this video overview of PREPARE’s updated site design:
I redesigned and delivered PDF files of the branding system, the website design system, and the site wireframes and templates for implementation. Watch this video overview of PREPARE’s updated site design:
While determining the objectives and to clarify the scope of the website redesign, we relied on my heuristic inspection in conjunction with the stakeholders meeting. I advocated for and inquired about user-centered site metrics, user findings and insights, and business goals in order to establish the project direction and to address any of the stakeholder’s concerns. Here are some of the key findings and insights:
While determining the objectives and to clarify the scope of the website redesign, we relied on my heuristic inspection in conjunction with the stakeholders meeting. I advocated for and inquired about user-centered site metrics, user findings and insights, and business goals in order to establish the project direction and to address any of the stakeholder’s concerns. Here are some of the key findings and insights:
The discovery phase led me to discover that the content for the “About PREPARE” page was scattered across ‘Parole Program,’ ‘Maryjoel,’ and ‘Our Board’ pages. I realized new users would not know where to go to learn about the organization or how they can get involved.
This lack of organized content and of clear user flows prevented new or interested individuals from signing up and increasing their involvement with the nonprofit. So, I worked closely with the project lead to map out a more intuitive and independently took charge on helping standardizing information hierarchy by way of a site map. This asset helped guide our team's work.
We accomplished a lot within the constraints of this project and successfully went above and beyond PREPARE's expectations for the project.
“In just one day, our website has transitioned to a sleek, attractive, and organized space that more accurately conveys our mission, introduces our teams, and welcomes those who may wish to join our project. We appreciate everyone's tremendous investment of time and expertise.”
If you're seeking an enthusiastic designer, reach out below to tell me about your project. I aim to respond within one business day.
